80% of all analytics projects are about customers. That’s why we combine customer process knowledge with customer analytics knowledge.
The observer effect and Heisenberg’s uncertainty principle apply both to customer analytics. As soon as customers know how they are gauged, they will adapt their behavior. And similar to what Werner Heisenberg proved in quantum mechanics, a customer’s position can be measured accurately at a certain point in time but these measurements will not give you a clue about the direction where he’s heading and the speed with which he’s heading towards that new position. Yet, managing the stocks and flows of customer value is the essence of any organisation that wants to stay in business.
Lingua Franca‘s analytics architects know the ins and outs of Salesforce, MS Dynamics, Sugar CRM, SAP CRM, Siebel CRM and other popular tools.